The Tata Nexon EV Max XZ+ Lux variant has recently been launched by the company, and to promote the vehicle, Tata Motors has released a new commercial. The commercial showcases the various features and specifications of the sub-compact SUV.
The commercial, which can be found on Tata’s official YouTube channel and other social media platforms, utilizes computer simulations to visually depict the car’s features. The advert begins with exterior shots and highlights some of the key specifications of the Nexon EV Max.
One of the standout features mentioned in the commercial is the ARAI-certified range of 453 km offered by the Nexon EV Max. This is made possible by the car’s 40.5 kWh lithium-ion battery pack, which has a capacity that is 33 percent higher than the regular Nexon EV. The commercial also emphasizes the different levels of regenerative modes available and the car’s ability to be charged with a 50 kW DC charger, enabling it to reach 80 percent charge in just 56 minutes.
Safety features of the Nexon EV Max are also highlighted in the commercial. The car’s structural architecture is mentioned, emphasizing its fortified cabin based on a monocoque architecture. Additionally, the battery pack and electric motors are IP67 rated, making them dust and waterproof. Other safety features listed include ESP with i-VBAC, an 8-year or 1,60,000 km warranty on the motor and battery, disc brakes on all four wheels, auto vehicle hold assist, hill descent control, dual airbags, and ISOFIX anchorage.
The commercial then moves on to the performance aspect of the Nexon EV Max. It mentions that the car offers multiple drive modes and has the capability to reach 0-100 kmph in just 9 seconds, despite the added weight of the electric drivetrain. The car generates a maximum of 143 Ps and 250 Nm of peak torque. Additionally, the commercial highlights the new enhanced 26.03 cm touchscreen infotainment system by HARMAN that is featured in the Nexon EV Max.
The infotainment system offers connectivity options with Android Auto and Apple Carplay over WiFi. It also includes a high-definition rear-view camera, superior audio performance, and a voice assistant that can respond to voice commands in multiple languages. Other features of the Nexon EV Max include an electric sunroof, wireless charger, cruise control, a 7.2 kWh charger, connected car technology, LED DRLs, 16-inch alloy wheels, and leatherette upholstery.
Overall, Tata Motors’ new commercial effectively showcases the features and specifications of the Nexon EV Max XZ+ Lux variant. With its impressive range, safety features, performance capabilities, and advanced infotainment system, the Nexon EV Max continues to solidify its position as a popular choice in the Indian electric vehicle market.