Impact Disseminate 18+ newsletters with over 2,000 internal newsletter subscriptions Surface the latest trends, emerging technologies, and competitors Stay on top of customers’ latest logistics investments through targeted intelligence
DB Schenker, one of the world’s leading logistics providers, has successfully utilized the power of Feedly to create an innovation, trend, and opportunity hub. This hub allows the company to analyze and distribute valuable content to departments within the organization, helping them gather intelligence, monitor trends, and identify emerging technologies.
Jacek Pucher, Global Innovation Manager for DB Schenker, understands the importance of staying up-to-date on the latest developments in the logistics industry. Whether it’s keeping an eye on the competition, identifying new business opportunities, or tracking market innovations, Jacek knows that having the right tools is essential.
In the past, the Global Innovation team at DB Schenker did not have a system in place to efficiently sift through the vast amount of information available online. Monitoring trends and opportunities manually was simply not feasible for a global company like DB Schenker. They needed a solution that would allow them to scan the horizon efficiently.
That’s where Feedly came in. Jacek and his team quickly realized the potential of using Feedly to create real-time newsletters with valuable market intelligence. They were overwhelmed with requests from colleagues who wanted their own newsletters, prompting Jacek to develop an internal scaling model using Feedly AI to serve the entire company.
The first step was setting up Feedly AI to surface relevant information. Jacek utilized machine learning models to analyze and tag key concepts in millions of articles in real time. This allowed him to track logistics innovations, emerging trends, and new technologies. AI Feeds were also set up for the sales teams in different business units to help identify business opportunities.
Once the relevant information was surfaced, Jacek and his team curated newsletters based on specific intelligence needs. They saved articles to a board in Feedly and regularly sent newsletters to a predefined list of email recipients. Interest grew quickly, and soon Jacek had set up 18 different newsletters for teams across the company.
To ensure scalability, Jacek developed a framework for gathering market intelligence. When a team approached him for assistance, he would ask for keywords and concepts to track and create AI Feeds accordingly. After refining the feeds to improve relevance, he would train a team “Feedly editor” to take over intelligence gathering for their department.
The results have been impressive. DB Schenker now has an innovation, trend, and opportunity hub that distributes valuable content to departments in need of intelligence. The newsletters have over 2,000 active subscriptions, with many employees signing up for multiple newsletters. The initiative has received positive feedback, with employees valuing the insights provided.
In addition to the success of the newsletter system, DB Schenker has also created a collaborative network through Feedly. Jacek now has a team of “Feedly editors” who collaborate and distribute newsletters to sales teams, breaking down information silos within the organization.
Jacek reflects on the impact of using Feedly: “Strategic foresight and scenario building are the innovation tools of the future. And you cannot build scenarios if you don’t know what is happening and what has happened. That’s the big opportunity that Feedly creates for us.”
DB Schenker’s use of Feedly to gather market intelligence, monitor trends, and identify emerging technologies has proven to be a game-changer. By leveraging the power of AI and curated newsletters, they have created a scalable framework that benefits the entire organization.